Know, Like, Trust

Know, Like, Trust

Upon winning her Oscar for Places in the Heart in 1985, Sally Field's speech was complete with the words: "And I can’t deny the fact that you like me. Right now, you like me!”

Although she never actually said, "You like me, you really like me!" the sentiment is the same. Success comes from relationships with people we like.

All things being equal, people do business with who they know, like, and trust. Being liked and earning the trust of others puts you ahead of the pack. Your integrity builds your business far beyond your face-to-face clients because people who know, like, and trust you will also share your name with their friends and business contacts. Good relationships make great referrals.

I hope you like me, too!

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